To be a company that is expert both in managing insurance risk and in building relationships with our customers, based on a commitment to treating them as individuals and valued policyholders, not as risk statistics.
To do this, we dedicate ourselves and our technology to gaining a deeper understanding of our customers, agents and brokers.
Our goal is to use that understanding to create the most personalized experience in the industry, so that we become the first choice for car insurance in the web-empowered consumer culture of the 21st century.
We believe that not all insurance is the same because not all people are the same.
We believe understanding and empathizing with each customer's unique situation will allow us to offer solutions that are "just right" for every customer.
We believe a car insurance company should be a valued and trusted financial partner, not just a low-price retailer.
We believe consumers live in a new world that has been transformed by the personalizing force of the internet, and that we should strive to be transformed by it too.